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0 comments - January 5, 2024
Retail therapy describes the act of shopping for the purpose of bettering someone's mood or emotional state. Retail therapy suggests that shopping is a good way to emotional relief or reduce stress. If your mood is upset or you are tired from your work then shopping is the best option because it reduces your mind's stress and nowadays shopping has become very easy with the help of online shopping there is no need to go to the market just visit online shopping websites or applications and order anything that you want. In this article, I am going to deeply explain "Retail Therapy: Navigating the World of Online Shopping". I am so excited to explain this topic, so let's start our article without wasting any more time.
Retail Therapy: Navigating the World of Online Shopping
Online Shopping can be tough for our minds because our brain has to work hard when we look at all the pictures of things to buy to understand it all. A Doctor Dr. Dion Terrelonge, who studies how our brains deal with fashion, says that looking at pictures of things we want makes our minds happy. The human brain has a part, known as the nucleus accumbens, that gets excited with a chemical known as dopamine, this makes us feel good and want to keep doing what makes us happy, such as shopping.
Our brain starts thinking very hard when we see the prices of things that we like. Our brain part is known as the prefrontal cortex in which this thinking occurs. It helps us to decide if the price is fair or not if we decide to not buy this product, another part of our brain known as the insula, feels bad.
The happy system turns on when we decide to buy any product. It is fantastic because it is not just about buying: it is also about waiting for what we bought. Susan Weinschenk a psychologist says that the joy comes from waiting for what we buy to arrive. Usually, when we shop in the market, it is less joy but when we do online shopping it's fun to last for a longer time because we have to wait for our product to come.
Various parts of our brains work together to help us understand and enjoy all the things we see while online shopping.
Online shopping affects the behavior of people in several ways. First of all, it can provide temporary relief for buyers, it acts as a positive distraction from feelings of sadness or anxiety. According to clinical psychologist Dr. Scott Bea, "This is because the visual aspects of online shopping stimulate our brains in a way that takes us momentarily away from our own reality".
When you do online shopping, it can make you feel in control and keep away you from negative feelings. When doing online shopping, the images and things can be interesting and full of fun that may help you in remove the sadness and stress from your mind. Online Shopping makes you feel better and more in control and content and removes the negative feelings from your mind.
Companies are really good at impressing people to buy things, and they use clever tricks to do it. One clever trick of companies is to make it seem like there are not a lot of products or there is a very short time for discounts. It is known as "scarcity", When people think something might miss this deal, they feel like they have to buy it right now. It is like when our forefathers had to find and grab food quickly because they didn't know when they would get this again. These types of feelings make us want to buy the products without any more thinking. Companies use this type of clever trick to convince us to buy the things of companies without any more thinking even if we didn't have any plan to buy them.
The stores are really clever at making us want to buy things quickly, and it works well for them. Even if we didn't have any mood to buy something at this time, at this time they say there's not much left or the discount period is short, they convince us to buy this time right now. This is a clever trick but good for the stores because it often makes us buy this on occasion, even if we did not think about buying this before. Applying this trick to us is a big success for the stores.
In short, when we do online shopping and see the things we like, it is makes a part of brain happy, this happens due to the chemical known as dopamine. Our brain also thinks about the prices, and if we do not want to buy it our brain part know as the insula feels a bit sad. It makes our happy system turn on when we buy something from online shopping. Online shopping also helps us in feeling better when we are in sad mood or stressed because it make us to feel in control. Companies use the clever trick to convince us to buying something by saying that only few products are remaining or there is very short time remaining in discount period. Understanding this type of tricks is very helpful because it helps us in understanding the celever tricks of companies and stores.
What is meant by Retail therapy?
Retail therapy describes the act of shopping for the purpose of bettering someone's mood or emotional state. Retail therapy suggests that shopping is a good way to emotional relief or reduce stress.
What is clever trick of companies?
Companies are really good at impressing people to buy things, and they use clever tricks to do it. One clever trick of companies is to make it seem like there are not a lot of products or there is a very short time for discounts.